Hanging around with Dick Ayers
Ayers drew a guy hitting the end of a rope really well. If you don't like gruesome pictures, then don't look. Showing a hanging was one, amongst many, of the things that got comics in trouble. Twenty years later, in a freelance job for the non-code Eerie Publications, he drew another gruesome hanging scene, this time with popping eyeball.
ME Comics didn't publish horror comics, so Ghost Rider was the closest they got to the horror comics genre. However, "The Hangman," not part of the official Ghost Rider canon, is a good example of a horror comic story. Take away the western setting and it would fit right into an Atlas horror title.